Building the Future: How JLG is Addressing Industry Challenges
Mar 20, 2025
The construction industry is experiencing a profound transformation, marked by significant challenges in workforce dynamics, technological integration and operational efficiency. At JLG, we are at the forefront of addressing these complex industry shifts through purpose-driven innovation and customer-inspired solutions.
The Changing Workforce Landscape
The construction industry faces a critical shortage of skilled labor, characterized by the retirement of older generations and the entrance of younger, more tech-savvy individuals. This changing workforce demands a fundamental reimagining of equipment design and functionality.
Our approach focuses on making machines more user-friendly and consistent. We simplify controls and design equipment with commonality to make operations intuitive and efficient for less experienced workers. Load-sensing technology exemplifies this strategy, built into machines to reduce the possibility of exceeding load capacity and enhance safety.
Technologies like JLG® ClearSky Smart Fleet™ and Online Express parts ordering systems are crucial in this transformation. These digital platforms streamline maintenance and repair work, specifically designed to resonate with the digitally native workforce.
Data as a Strategic Asset
As data becomes less expensive and can be gathered from more sources, we are leveraging this shift through three key strategies:
- Consolidating Data at Faster Speeds: We can collect more granular data faster by integrating more sensors and technologies. This enables us to move beyond basic metrics like location and hours to more detailed insights about machine utilization and performance.
- Informing Future Project Development: Analyzing detailed utilization data, diagnostics, and machine performance allows us to identify patterns and trends that directly inform design decisions. This approach enables us to tailor products more precisely to meet industry needs.
- Disseminating Data to Clients: Through platforms like ClearSky Smart Fleet, we provide users access to actionable insights. Customers can monitor their fleets, optimize maintenance schedules, and make informed decisions about their equipment.
Accessible Technology for All Customers
With customers ranging from small businesses to large corporations, our goal is to design products and solutions that cater to both ends of the spectrum. The key is ensuring technology related to safety, operations, and other aspects is accessible and beneficial to all customers, regardless of size or tech proficiency.
We achieve this by emphasizing training, support, and distribution. Comprehensive training and ongoing support help customers understand how to use new technologies effectively, alleviating concerns about adopting unfamiliar tools.
The Future of Construction Technology
We anticipate a construction technology marketplace driven by advancements in AI, robotics and increased technology accessibility. Technology plays a crucial role in eliminating safety risks and improving efficiency.
Our vision includes increasing work done remotely and using robotics and autonomous equipment to complete construction tasks safely and efficiently. Our 450AJ boom lift, already paired with robotics for solar panel installation, demonstrates how advanced technologies can enhance existing equipment.
Opportunities in Electric and Autonomous Vehicles
The future of electric and autonomous machines looks promising. For electric vehicles, the primary focus is meeting customer desires for cleaner, quieter machines with zero emissions. We are addressing challenges related to battery life, charging times and maintaining productivity.
We are exploring lower-level autonomy for autonomous vehicles that can assist with specific applications like material manipulation. We recognize the highly dynamic nature of construction job sites makes universal solutions challenging.
Customer- and Team-Driven Innovation
Our product development is deeply rooted in the Voice of the Customer (VOC) approach. By gathering feedback from operators, owners, rental distributors and industry players, we identify areas for improvement and innovation.
Our internal culture encourages employees, many of whom are directly involved in manufacturing, to contribute valuable insights. This hands-on experience empowers them to suggest improvements in inspections, service points and other features that can reduce field complexities.
Building More Than Machines
At JLG, we are not just manufacturing equipment. We continuously innovate and adapt to meet changing industry needs, ensuring our products remain at the forefront of the technological evolution in construction. By focusing on purpose-driven innovations, leveraging data and maintaining a customer-centric approach, we build solutions that improve safety, productivity and overall user experience.
Learn about JLG products and solutions that address industry challenges at JLG.com. Get in-depth information at JLG.com/DirectAccess.
VP, National Accounts