JLG Unveils Modernized Website - A New Digital Hub for Customers and Partners
Apr 09, 2025
McConnellsburg, PA (April 8, 2025) — JLG Industries, Inc., an Oshkosh Corporation business [NYSE:OSK] and a leading global manufacturer of mobile elevating work platforms (MEWPs) and telehandlers announces the launch of its newly redesigned corporate website, JLG.com. With a customer-centric approach, the website offers a streamlined, user-friendly platform for customers and partners alike. The modernized site focuses on key pillars that elevate the online experience, including intuitive navigation, enhanced personalization, focus on innovation and strengthened messaging.
“We recognized that our online presence needed to evolve to better serve our customers,” says Nancy DeZarn, Senior Manager of Digital Marketing, JLG. “This redesign is not just a cosmetic upgrade; it creates a comprehensive, interconnected digital experience that delivers what our customers need, from initial product research to ongoing support, all in one seamless experience."
Key Enhancements to the JLG.com Experience
The new JLG.com features several customer-focused improvements aimed at making information more accessible and actionable, including:
- Enhanced Navigation: The site’s navigation has been restructured to improve wayfinding, enabling users to quickly access essential resources like manuals, BIM files, spec sheets and brochures. A consolidated site search allows seamless browsing across JLG.com and Online Express, the company’s e-commerce platform.
- Product Hubs: A new feature connects product specifications with additional offerings such as training, parts purchasing, troubleshooting and accessories. These hubs offer a holistic view of each machine, making it easier for customers to access relevant resources in one place.
- Equipment Selector: A new “Equipment Selector” tool helps users identify the right machine for their job application by providing personalized recommendations based on specific needs.
- Content Personalization: By personalizing content for different audience segments, the site delivers relevant information to users, whether they're first-time visitors or experienced fleet managers.
- Innovation and Thought Leadership: The site now prominently features JLG’s cutting-edge innovations, including ClearSky Smart Fleet™ Internet of Things (IoT) technology, new machine offerings and insights through the corporate blog, #DirectAccess.
- Full Machine Lifecycle: JLG’s role as a one-stop shop for the entire machine lifecycle is highlighted, further highlighting the company’s competitive advantages.
A Customer-Centric Design Process
A deep understanding of customer needs and preferences drove the development of the new JLG.com. This process included conducting thorough interviews with customers and internal stakeholders and creating detailed customer journey maps to make sure the site met expectations at every touchpoint. JLG also conducted multiple rounds of usability testing to validate its design decisions, ensuring the new site offers an intuitive, seamless experience.
The company’s commitment to innovation doesn’t stop with the website launch; future enhancements and further integrations are planned to ensure JLG’s digital platforms continue evolving with its customers' needs. “Digital engagement is key to how our customers interact with JLG, and we plan to continue investing in our web properties to create a cohesive and dynamic experience,” finishes DeZarn. “Whether you're just beginning to learn about JLG or you're managing a large fleet, we want to ensure our digital experience serves you every step of the way.”
To explore the new digital platform, visit JLG.com.
About JLG
JLG Industries, Inc. is a world-leading designer, manufacturer, and marketer of access equipment. The Company’s diverse product portfolio includes leading brands such as JLG® mobile elevating work platforms; JLG® and SkyTrak® telehandlers and rotary telehandlers; and an array of complementary accessories that can increase the versatility and efficiency of these products. JLG is an Oshkosh Corporation business [NYSE: OSK]. For more information about JLG Industries, Inc., visit www.jlg.com, or find us on LinkedIn, Instagram, Facebook and YouTube.
About Oshkosh Corporation
At Oshkosh (NYSE: OSK), we make innovative, purpose-built vehicles and equipment to help everyday heroes advance communities around the world. Headquartered in Wisconsin, Oshkosh Corporation employs over 18,000 team members worldwide, all united behind a common purpose: to make a difference in people’s lives. Oshkosh products can be found in more than 150 countries under the brands of JLG®, Pierce®, MAXIMETAL, Oshkosh® S-Series™, McNeilus®, IMT®, Jerr-Dan®, Frontline™ Communications, Oshkosh® Airport Products, Oshkosh AeroTech™, Oshkosh® Defense and Pratt Miller. For more information, visit oshkoshcorp.com. ®, ™ All brand names referred to in this news release are trademarks of Oshkosh Corporation or its subsidiary companies.
Forward Looking Statements
This news release contains statements that the Company believes to be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including, without limitation, statements regarding the Company’s future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations, are forward-looking statements. When used in this news release, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project,” “confident” or “plan” or the negative thereof or variations thereon or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, assumptions and other factors, some of which are beyond the Company’s control, which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors include the possibility that the parties will fail to obtain necessary regulatory approvals or to satisfy any of the other conditions to the proposed transaction; potential negative effects relating to the announcement of the proposed transaction; failure to realize the expected benefits of the transaction or expected synergies; difficulties in predicting results of operations of an acquired business; the cyclical nature of the Company’s access equipment, fire apparatus, refuse and recycling collection and air transportation equipment markets, which are particularly impacted by the strength of U.S. and European economies and construction seasons; the Company’s estimates of access equipment demand which, among other factors, is influenced by historical customer buying patterns and rental company fleet replacement strategies; the strength of the U.S. dollar and its impact on Company exports, translation of foreign sales and the cost of purchased materials; risks related to the collectability of receivables, particularly for those businesses with exposure to construction markets; risks associated with international operations and sales, including compliance with the Foreign Corrupt Practices Act; and risks related to the Company’s ability to successfully execute on its strategic road map and meet its long-term financial goals and other risks, uncertainties, assumptions and other factors impacting future results of the Company.
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