Virtually every input to a piece of equipment's ownership and operating costs is divided by the number of hours that machine works. Preventive maintenance, component life and decisions about whether to repair or replace machines often depend very heavily on the company's records of how much that machine works. If those records are suspected of being grossly inaccurate, it's something much worse than a mistake to ignore a technology that could dramatically improve their accuracy. It may very well be business suicide because the 25 percent of telematics owners using the technology to track utilization are out there bidding for business.